Podcast, video.

Video, podcast. Same, same, but better!

Both are great avenues for learning new things on whatever topic you want. From a marketing point of view, they’re the two big words that have been buzzing around as the “next big thing” to hit the marketing universe.

But has anyone married the two together and most importantly, done it well whilst made it available to the general public?

To many this might seem difficult, or perhaps almost impossible, and worthy of throwing in the “nice to have” basket. And to others it’s a “let’s wait a couple of years for technology to catch up” type task.

But it is much easier than you think, and the benefits absolutely outweigh the hindrances. In this post, we’re going to outline 3 reasons why you should consider combining your podcast recording with your video content, making you into the ultimate content creation machine.

Podcast and video are the two fastest growing marketing mediums

Podcasts haven’t really been considered a strong marketing tactic since they began, but the studies that have been conducted only prove the power that podcasts can have on the consumer. The ABC’s annual podcast survey showed podcast listeners listened to just over 6 hours of podcasts in a given week, and our appetite for audio education is only growing. That’s 6 hours of pure brand awareness for the podcast host, producer and any advertisers or sponsors.

In a study done by PodcastOne, 63% of podcast listeners had taken some type of action based on sponsorship or advertising they heard on a podcast. That stat alone goes to show the epic power of putting your brand out there in the podcast space could be.

Video marketing has its own interesting research to prove it’s a medium every company should take seriously. Businesses who add video to their marketing mix have revenue grow 49% faster than their counterparts who don’t. Marketers who use video also receive 41% more web traffic than those who don’t add video to their marketing mix, and a much longer retention rate on your page because of time spent watching that content. So if you’ve got a digital marketing strategy that doesn’t have video in the mix, it’s high time you go back and review.

Create multiple forms of content at once.

When recording your podcast it’s safe to say it would be pretty easy for you to pop a camera on a tripod and begin recording the session, creating audio and video content all at once. You can then send it off to your editor to cut or do it yourself which we all know exactly how long this could all take.

And let's be honest. Do you have the time to do this on a regular basis?

Save yourself some time and effort by finding a studio like Film & Television Agency that will film, edit and or broadcast everything for you. Use the 5 camera multi-cam set up in an all glass sound proof studio to create your content. The only thing left for you to do is write the framework for your podcast episode.

But why stop there? Why not get ahead of the marketing curve, film, record, and live broadcast your podcast. Film & Television Agency also has the ability to live stream your entire session simultaneously on multiple channels, giving content creators not one, but three forms of content in the one recording session - video, audio and live stream. No one else is doing this, so why not be one of the first to give this to your followers?

Once you’ve recorded your episode, Film & Television Agency can then break it down for you into micro-content short form videos & blogs. But the heavy lifting of filming and producing the podcast and video are conveniently already done and delivered on the fly, saving everyone involved a tonne of time. Meaning your content can get to your consumer faster, more often.

Podcasts and video are ultimate SEO powerhouses

Video has been around longer than podcasts, but the facts on how they can affect your web traffic are still worth looking at.

Video is naturally more visually appealing, and so it shouldn’t come as a surprise that web pages with video get more clicks, smaller bounce rates, more engagement and longer time spent on your page.

Some reports state that video is 50 times more likely to drive organic traffic to your site, and blogs with video can increase your organic search results by up to 157%.

Podcasts are still relatively new, but they’re getting noticed. So much so that Google announced in August 2019 that individual podcasts episodes will now come up in search results. This means that soon you can search for a particular topic or person, and podcasts that highlight your query will come up in the search results. This is huge news for podcasters, forcing them to ensure their episode pages are up to scratch and even bigger news for marketers.

If you’ve got something to teach people, you’re giving your potential customer value. Creating video as part of your marketing mix demonstrates you as an expert in your industry to visual learners, and podcasts do the exact same thing to auditory learners. So why not approach your target audience in two different ways?

Ready to take the plunge into podcasting and video marketing? Why not get the experts on your side. Film & Television Agency can help you from strategy stage to creation, so you know what videos to produce and when. Visit our website at www.ftva.com.au or call us on 1800 84 89 84